the Founding Principles Project
How To Strategically Improve Your Team, Educate Patients, And Get Referrals... All At The Same Time!
FREE Training with Dr. Craig Burns
Why Do We Need Founding Principles?
Without clearly defined Founding Principles a practice will waiver and struggle. They are the bedrock upon which the practice is built, the thread that holds the team together, the values and beliefs that patients align with, and the very reason by which people are motivated to refer others into the practice.
Sad, but true, most offices…

- Do not have well designed and clearly defined Founding Principles
- Do not properly train their staff to internalize their Founding Principles
- Do not have a system to effectively align patients with Founding Principles
- Are self-limiting because they lack a system for addressing these issues
What Can I Gain From This?
- Learn how to properly define your Founding Principles
- Learn how to help your staff be fully committed to your Principles
- Learn how to get patients to engage and align with your Principles
- Learn how to use your Founding Principles to GET MORE REFERRALS
This is all FREE... The only thing I ask is that you please share this program with colleagues.

What is the value of certainty and clarity, of enhancing patient education and perceived value, of a highly focused and well trained staff... what is the value of a patient base that is well-equipped and even conditioned to refer new patients into your office? The answer is PRICELESS. I already did the work for you Doc. Just copy my strategy and you can start getting the same results I do.
WHAT YOU GET WITH THIS PROGRAM...
